Saint Lucia has been awarded with the best social media marketing award in the Caribbean because of its very interesting promotion ‘Let Her Inspire You’. It got the award for producing the best social media marketing campaign. The aim of the campaign was to tell and aware people more about Saint Lucia in Canada, the United States and the United Kingdom to boost and increase online following and bookings for 2018.
The award was received by the Minister for Tourism. The promotion campaign included 200 unique pictures of Saint Lucia and 10 videos. Saint Lucia increased many followings on social media like Facebook, Instagram and Twitter. The social media accounts of Saint Lucia got changed from ‘SaintLuciaNow’ to ‘TravelSaintLucia’ to attract people and make them visit Saint Lucia as soon as possible. They also created new hashtags to increase the followers and to tell people that is safe to go to Saint Lucia now. The hashtags were #LetHerInspireYou and #TravelSaintLucia. These two hashtags were created to engage social media users and to allow the promotional content to be discoverable easier.
Saint Lucia is a beautiful place with such eye catchy views and lush mountains and very good hotels with the best spas and other services in very affordable price ranges. Saint Lucia lost its beauty when a very horrifying hurricane hit it and made people think it is not safe for tourists to go there anymore. Because of the hurricane, Saint Lucia lost all its importance and the tourists decreased within a year. This five-month social media campaign ‘Let Her Inspire You’ made 11 million impressions, 20,000 sweepstakes entries and it also spiked the destination’s Facebook following by 33% and Instagram by 21%. Thus campaign made people plan their vacations and go to Saint Lucia.
The social campaign increased to number of tourists and also made people curious about the beauty of Saint Lucia and convinced them visiting it.
Lori Russell is pro blogger, she love to write on different kind of stuff to cover every part of life.